This is part-time 3 days per week! A leading fashion brand is seeking a commercially minded CRM Manager to join the team on a maternity leave contract. This role will own and execute the brand’s email and SMS strategy across multiple markets, with a strong focus on driving revenue, customer engagement, and retention through highly targeted lifecycle communications. Working closely with ecommerce, digital marketing, and creative teams, the successful candidate will manage end-to-end CRM activity including campaign deployment, audience segmentation, automation, reporting, and optimisation. This is an exciting opportunity for a data-driven CRM professional looking to join a growing fashion brand with a strong customer focus and collaborative culture. Interested? Email your CV to or apply via the link for a confidential discussion in the new year. *Only suitable candidates will be contacted in relation to their application. Hiring Consultant: Melissa Job Code: Please note that only those applicants who fit the brief will be contacted in relation to their application. RESPONSIBILITIES Build, test, and deploy email and SMS campaigns across key trading moments, product launches, and promotional periods. Manage customer segmentation strategies using behavioural, transactional, and demographic data to deliver personalised communications. Own and optimise lifecycle automation flows including welcome journeys, post-purchase, cart abandonment, browse abandonment, win-back, and retention campaigns. Analyse campaign and automation performance across key CRM metrics including open rate, click-through rate, conversion, revenue contribution, and retention. Conduct A/B testing across subject lines, content, send times, CTAs, and audience groups to improve performance outcomes. Support subscriber growth initiatives across email and SMS including lead generation, sign-up optimisation, and acquisition strategies. Collaborate cross-functionally to ensure CRM activity aligns with broader ecommerce, marketing, and trading initiatives. Maintain best practice across deliverability, consent management, compliance, and database health. REQUIREMENTS Proven hands-on CRM experience across email and SMS marketing within a retail, DTC, or omnichannel environment. Strong experience using Klaviyo including campaign builds, segmentation, automation flows, and reporting. Commercially driven with the ability to connect CRM performance directly to revenue outcomes and customer retention. Strong analytical skills with experience using GA4, Looker Studio, and ecommerce reporting tools. Deep understanding of customer lifecycle marketing, personalisation, and automation strategy. Excellent attention to detail with strong written communication and campaign QA skills. Able to manage multiple priorities in a fast-paced environment while working collaboratively across teams.
